OTW Advertising is a New Zealand owned and operated billboard company with sites in Auckland, Hamilton, Wellington, Christchurch and regional areas throughout New Zealand.
The company was founded in 1991 and has grown to become a highly respected operator in the New Zealand market.
The company’s success is based on a strict adherence to sound business practice, strong ethics and moral responsibility. In addition to this OTW has developed a Quality Assurance Framework which demands a high degree of attention to detail, and has required the development and implementation of customised systems unique to our industry.
Why Advertising Clients Choose OTW Advertising
OTW only sell billboards – we believe that by concentrating on developing, building and selling billboards as our only product that we have become experts in our field. We have not diversified into other areas despite the temptation to do so. In this way our focus is dedicated to achieving the very best results for our company and partner stakeholders.
We don’t develop weak sites - we will not develop sites of lower quality and strive to protect the premium nature of our product and brand at all times and by association that of our clients and their brands. By only developing and marketing the very best sites we are able to always present our sites honestly and still ensure that they stand out from the rest. We don’t have to hype up the value of our product or oversell our sites.
We ensure a fast response and turn around time when responding to client briefs - our current target is that all briefs receive a written response in under 30 minutes.
OTW ensures an efficient and timely installation of a client's billboard skin.
Key People
Mark Venter - Director
How many kiwi media executives have shared billing with Peter Andre running off with a trashy model, Sinitta's gold spangly bikini and Posh Beck's skeletal chest? Only one - and that's Mark. The UK's Daily Mail creates strange bedfellows at the best of times, but these are surely the strangest OTW has seen in its 20 year history. That was the whole incident with the thief who stole the lights off our billboard in Auckland - where our journey to incorporating a more digital presence into our passion for outdoor advertising started. The passion that drove Mark to track down the guilty party for that crime, is normally applied to finding the most effective outdoor solution for our clients. It also demonstrates the power of billboards - we had positively identified the thief within 3 days!
Mandie Skerrett - Director
Nice as pie!
Current interests include reading, tennis, swimming, ballet music and rock-climbing on Great B
Both directors have a shared role in the running of the company including:
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Sales / Key Client Account Management
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Site development / Acquisitions
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Information systems technology
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Advertising & Marketing
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Contractor Management / Site Maintenance
- Administration / day to day running of the company
Nick Martin – Sales and Marketing Manager
Nick has worked in the out of home industry for the past seven years. Before joining OTW Advertising in 2009 he was Marketing Manager for Adshel NZ. After graduating from Massey University with a Bachelor of Business Studies in Marketing Nick joined Nestle NZ in both marketing and sales roles. He also worked in the pharma industry with Merck Sharp & Dohme. Current interests include golf, tennis and skiing.
