OTW Blog

Something for the Ponsonby tractor (aka 4WD) drivers to think about – this graphic was developed from a New Scientist article (via the good.is blog) to illustrate the relative impacts on the environment of pets versus motor vehicles.

The impact from pets includes the manufacture of their food sources.

It’s taken some heat from the various counter-conspiracists (for example it assumes the car only does 10,000km per year) but is a thought provoking use of graphics.

Hamster and a bicycle anyone?

Love this billboard in the USA.

Not sure what it is advertising, but the creative and execution are great. In these days where monstrous multi-media installations with every damn thing stuck to the billboard seem to be diverting the attention of outdoor advertising design folk, this is notable for being executable with simple creative and good old vinyl printing.

Anyone know what it’s about? Leave a comment and put us out of our misery!

A clever outdoor campaign in England urges advertisers not to cut spend in a recession – copy in the ad asks the question “Global downturn. What’s the first mistake businesses make?”.

“There is considerable evidence to suggest that companies that continue to invest in advertising in tough times emerge stronger than those that don’t”

This is well worth a look.

www.guardian.co.uk/media/2008/oct/17/financial-times-ft-posters-ads

Artist Guy Limone would doubtless be insulted by an insinuation that this was outdoor advertising, but it sure is amazing.