OTW Blog

Sky City

Simple but effective creative input utilising sheets tied together to emphasise the need to escape promoting Sky City’s winter packages. Great use of a prop to bring the billboard alive and catch attention.

Love this billboard in the USA.

Not sure what it is advertising, but the creative and execution are great. In these days where monstrous multi-media installations with every damn thing stuck to the billboard seem to be diverting the attention of outdoor advertising design folk, this is notable for being executable with simple creative and good old vinyl printing.

Anyone know what it’s about? Leave a comment and put us out of our misery!

Nurofen Zalance….how to make a headache remedy look exciting!

To launch the new rapidly fast pain relief, Reckitt Benckiser launched an extensive intergrated media campaign with outdoor a key component to add impact and capture commuters in key areas.

Well done Euro RSCG Worldwide (Sydney). Media Shelley Hooper – Mediawise

Murder Burger….. strong, controversial and pushing the boundaries. Similar to the Hell Pizza’s ads, but we didn’t think it was too offensive.

National Business Review’s Adhoc has a look at it:

http://www.nbr.co.nz/opinion/hazel-phillips/murder-burgers-headless-chicken-triumphs