OTW Blog

Recycling old billboard skins is an idea we love – and we’ve done it once or twice before, making bags from interesting old skins.

Sony just took this idea to a whole new level in Japan, and then completed the circle by turning the jeans made from billboard fabric into a giant billboard advertising the project.

There’s a short video from the Behind the Work blog post which explains the process (you can ignore the popup request to subscribe to their site which comes up first – just click the x and proceed to the video):

Something for the Ponsonby tractor (aka 4WD) drivers to think about – this graphic was developed from a New Scientist article (via the good.is blog) to illustrate the relative impacts on the environment of pets versus motor vehicles.

The impact from pets includes the manufacture of their food sources.

It’s taken some heat from the various counter-conspiracists (for example it assumes the car only does 10,000km per year) but is a thought provoking use of graphics.

Hamster and a bicycle anyone?