OTW Blog

Hope to see this in the near future – reckon it will come to Enzed?

Creativity wasn’t always treated as a precious commodity. Art & Copy shows that, until the 1960s, ads were relatively dull and flavorless. “Creatives” were viewed as slaves and peons while the gray-suited Roger Sterling types took all the glory.

It wasn’t until William Bernbach, the first rock star of Madison Avenue, put his copywriter in the same room as the art director that creative professionals found their stride and modern advertising truly came to life. Ads began to deliver a more emotional impact; they began to show a sense of humor or, in the case of Bernbach’s famous 1959 “Think Small” campaign for the Volkswagen Beetle, humility.

Read the full review on Wired here.