Amazing Billboard Recycling by Sony
Tuesday, February 2nd, 2010Recycling old billboard skins is an idea we love – and we’ve done it once or twice before, making bags from interesting old skins.
Sony just took this idea to a whole new level in Japan, and then completed the circle by turning the jeans made from billboard fabric into a giant billboard advertising the project.
There’s a short video from the Behind the Work blog post which explains the process (you can ignore the popup request to subscribe to their site which comes up first – just click the x and proceed to the video):