OTW Blog

Murder Burger….. strong, controversial and pushing the boundaries. Similar to the Hell Pizza’s ads, but we didn’t think it was too offensive.

National Business Review’s Adhoc has a look at it:

http://www.nbr.co.nz/opinion/hazel-phillips/murder-burgers-headless-chicken-triumphs

Each month we will highlight what we see as great use of the medium by showcasing the best in outdoor whether it be a great idea for a single billboard, brilliant creative, or a great campaign.

The first great idea must go to OMD creative team and media buyer Beena Unka, for the Sky TV soccer campaign which featured two 6 x 3 billboards – one after the other – in Newton Road.

We liked the new way of looking at outdoor (two billboards are always better than one), how the idea incorporated action, and the element of surprise. We think it also worked exceptionally well! It was a strong idea executed beautifully.

Often the best creative ideas seem to get watered down somewhere between concept and the final output, and having a brave client certainly helped in this case.

Congratulations to everyone involved.

Like most, we think the best political billboard campaign has to go to the Greens who clearly managed to capture the moment and convey imagery and emotion in a captivating manner. It was a great use of billboards, and nice to see the media used with such effective simplicity. I expect this played a big hand in the lifting of their profile and a strong result for the party.